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Why is network thinking so important?

 

Here are the motivations that lay behind the network as explained by Dieter Fricke, founder of Ecouton-Audion laboratory:

"At the end of the 1980s I realised, in contrast to the grinding wheel of big market competition, only unique products, that cannot be mass produced, can have their existence protected and secured. This is attained only through specialist knowledge and convincing practical experience and developed skills of smaller, independent specialists.

To this end I wanted to gather together my most important sales partners into a KLANGMEISTER group to enable the market to really become active and alive.

My retail clients did not wish for any seductions or temptations of media and advertisements continually suggesting new opportunities and possibilities.

The market of the 1980s no longer existed and many “specialist dealers” no longer had a right to exist.